Love for Llanelli
Love for Llanelli is an owner-and club-led initiative in partnership with Llanelli Town AFC, competing in the Cymru Premier in Wales. Created to keep football rooted in its community, the initiative ensures matchday experiences are shared with the people who form the heartbeat of our town. For every home match, tickets (and sometimes merch) are gifted to members of the Llanelli community whose lives, actions, or journeys reflect the town’s strength, generosity, and spirit. Love for Llanelli is about belonging, gratitude, and using football to bring people together. Come on you Reds!
We Invested in Community
Llanelli Hosts Flint Town
Llanelli Hosts Flint Town
Joining Llanelli Town AFC is something we are genuinely excited about, not just because of the club’s history (it was founded in 1896), but because of what it stands for and where it’s heading. From my first conversation with Wayne, the club’s Chairman, it was clear this was about the long term.
Llanelli Hosts Flint Town
Llanelli Hosts Flint Town
Llanelli Hosts Flint Town
10 players from Dafen AFC Juniors were given the opportunity to come along and support one of their own, Tristan Jenkins, as he represented Llanelli Town. It was a special moment for the young players to see a familiar face competing at senior level; a powerful reminder of the pathway from grassroots football. We were honored to donate the tickets to the juniors to make this happen.
Stebonheath Park
Llanelli Hosts Flint Town
Stebonheath Park
Stebonheath Park is the home of Llanelli Town AFC and has been used as a football ground since 1920. The park was also home to the Wales national rugby league team in the 1930s. There, Wales were crowned European Champions, after defeating England 17–9, on 10 November 1938!
We believe this is only the beginning. As we continue to grow, we invite individuals, businesses, and community partners to join us in expanding the reach and impact of this initiative. By coming alongside the us, you can help remove barriers, create meaningful matchday experiences, and ensure football remains a shared space of welcome and belonging. Together, we can open more doors, reach more people, and use the game we love to strengthen the community around us. Join Love for Llanelli on this journey and email us below!